1989 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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1989 Toyota Cars

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Toyota News & Reviews

10 Best Car Interiors Under $50,000
February 27, 2017 
Do you want your car to be a beautiful place to spend time? You'll want to check out the 10 best new car interiors for under $50,000.   Read more
Buying a Car as a Recent College Grad: 5 Tips
February 27, 2017 
Done with college and ready to buy a car? Awesome! Here are five excellent tips on the car-shopping process from AutoTrader's editors.   Read more
2017 Hyundai Ioniq: First Drive Review
February 24, 2017 
Here's our take on our first drive in the 2017 Hyundai Ioniq, the brand's affordable new hybrid.   Read more
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