1991 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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1991 Toyota Cars

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Toyota News & Reviews

2017 Hyundai Sonata Hybrid: New Car Review
February 22, 2017 
The 2017 Hyundai Sonata Hybrid combines a family-friendly sedan with an eco-friendly hybrid powertrain that gets up to 43 mpg.   Read more
2017 Jeep Wrangler: New Car Review
February 22, 2017 
The 2017 Jeep Wrangler and Wrangler Unlimited don't mess with the formula. They just keep on being iconic off-roaders.   Read more
2017 Chevrolet Malibu Hybrid: New Car Review
February 22, 2017 
The 2017 Chevrolet Malibu Hybrid delivers all the style, comfort and performance of the Malibu sedan, but with remarkably good fuel economy.   Read more
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