1996 Acura Cars

Acura

As the pioneer of luxury brands among the Japanese Big Three, Acura carved out a position, but the Honda-owned marque hasn't necessarily protected it well. Honda introduced Acura to the U.S. in 1986 with two primary aims: ensuring it was exporting the highest-value-added vehicles possible under America's "voluntary" restraints; and taking Honda upscale in the crucial U.S. market. Acura's first two models were the Legend, a V-6-powered sedan derived from Honda's reliable Accord platform, and Integra, available as a five-door and three-door hatchback. Acura established enough of a foothold, quickly enough, that Honda considered it a strategic success; within three years, Toyota and Nissan had copy-catted with their own luxury brands. By 1991, Acura introduced the NSX, a midship, V6-powered, rear-wheel-drive sports car -- and the world's first all-aluminum production car. During the Nineties, however, Acura sales lagged as Honda failed to put enough R&D and marketing emphasis on its luxury division. Over the last several years, company leadership has come to understand earlier mistakes and has supplied Acura with unique models that have helped revive the marque, beginning with the TL sedan. The MDX, based on the Honda Odyssey minivan, became a popular three-row crossover. For 2009, Acura introduced all-new TL and TSX models, extending its successful branding departure from Honda.

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1996 Acura Cars

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Acura News & Reviews

2014 Acura TL vs. 2015 Acura TLX: What's the Difference?
February 27, 2015 
Curious about what separates the 2015 Acura TLX from the outgoing Acura TL? Our latest comparison has all the answers.   Read more
Top 9 Safest Used SUVs
February 20, 2015 
To find the safest used SUVs, we assessed crash-test results from 2011 and 2012 vehicles. Here are the models with the highest ratings.   Read more
2015 Acura MDX vs. 2015 Infiniti QX60: Which Is Better?
February 18, 2015 
We're comparing two popular 3-row luxury crossovers, the Acura MDX and the Infiniti QX60, to find out which is better.   Read more
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