1996 Buick Cars

Buick

One of the world's oldest automobile marques, General Motors' near-luxury brand remains an ambitious survivor, as one of GM's last four active consumer vehicle lines. Founded in 1903, Buick served as the platform for GM's early corporate conglomeration. As Alfred Sloan refined the GM business model around mid-century, Buick was charged with holding onto customers who were growing and aging out of the Chevrolet and Pontiac brands. It became known for sleek styling, such as the 1949 Roadmaster, and ageless cues such as "waterfall" grilles and "Ventiport" holes on the hood or front fenders. Over the last few decades, Buick also gained as a performance brand, a tack that culminated in the 1988 introduction of the Buick Reatta two-seater. But as GM homogenized brands to cut development and manufacturing costs over the last couple of decades, Buick's identity suffered the most, and its demise was speculated. Instead, GM deep-sixed Oldsmobile and recommitted to Buick. Brand management stepped up, making Buick a domestic hallmark for product quality in J.D. Power surveys. In the vanguard of GM's globalization, Buick has become the most popular automotive brand in China, and GM engineers there are helping design new Buicks for North America. In the U.S., new models including the Enclave crossover, and renewed nameplates including LaCrosse, are making Buick a winning product line again.

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1996 Buick Cars

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Buick News & Reviews

Report Reveals Top Car Brands Rated by Women
April 17, 2015 
A new report surveyed women to discover the best automotive brands for car shopping.   Read more
2015 Mercedes-Benz GLA-Class vs. 2015 BMW X1: Which Is Better?
April 14, 2015 
We're comparing two of today's top contenders in the increasingly competitive compact luxury SUV segment.   Read more
CPO Program Review: Chevrolet
April 13, 2015 
We've rounded up everything you need to know about Chevrolet's certified pre-owned program.   Read more
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