1996 Dodge Cars

Dodge

One of the most dynamic brands in U.S. automotive history emerged mainly as a truck line after the two-year recession and Chrysler's takeover by Fiat in 2009. But its long history touched every kind of vehicle. Founded by brothers Horace and John Dodge in 1900, after their untimely, separate deaths from disease in 1920, the brand eventually fell into Chrysler's hands. Over the subsequent decades, Dodge evolved as a medium-priced brand in the company's stable between Plymouth and DeSoto (and later, Chrysler). It emerged as a power brand in the Sixties, fielding the Charger and Challenger muscle cars. During the Seventies and Eighties, Dodge was thwarted as a full-line brand by rising fuel prices, foreign imports, and Chrysler's own financial infirmity. But Dodge's Grand Caravan became the company's best-selling minivan in the Eighties. And in the meantime, the Dodge Ram pick-up line contributed to the Nineties boom in truck sales and cemented Dodge's role in Chrysler's brand architecture. Introduced in 1996, the Dodge Viper roadster became a high-end collectible and enhanced the brand's performance image. Dodge emerged from the Daimler-Benz era as the company's strongest brand besides Jeep. But its future under new ownership by Fiat is unclear; Fiat already seems to have created a new standalone brand for its pick-ups called Ram.

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1996 Dodge Cars

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Dodge News & Reviews

Today's Best Coupes: A List of Our Favorites
July 30, 2014 
We've listed our favorite new coupes for car shoppers interested in adding a little sport to their driving experience.   Read more
2015 Dodge Challenger SRT Hellcat: First Drive Review
July 30, 2014 
The 2015 Dodge Challenger SRT Hellcat is a 707-horsepower beast that was born for the drag strip. But is it more than a 1-trick pony?   Read more
What Is Apple CarPlay?
July 28, 2014 
We compare and contrast Apple CarPlay and Google's Android Auto.   Read more
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