1997 Dodge Cars

Dodge

One of the most dynamic brands in U.S. automotive history emerged mainly as a truck line after the two-year recession and Chrysler's takeover by Fiat in 2009. But its long history touched every kind of vehicle. Founded by brothers Horace and John Dodge in 1900, after their untimely, separate deaths from disease in 1920, the brand eventually fell into Chrysler's hands. Over the subsequent decades, Dodge evolved as a medium-priced brand in the company's stable between Plymouth and DeSoto (and later, Chrysler). It emerged as a power brand in the Sixties, fielding the Charger and Challenger muscle cars. During the Seventies and Eighties, Dodge was thwarted as a full-line brand by rising fuel prices, foreign imports, and Chrysler's own financial infirmity. But Dodge's Grand Caravan became the company's best-selling minivan in the Eighties. And in the meantime, the Dodge Ram pick-up line contributed to the Nineties boom in truck sales and cemented Dodge's role in Chrysler's brand architecture. Introduced in 1996, the Dodge Viper roadster became a high-end collectible and enhanced the brand's performance image. Dodge emerged from the Daimler-Benz era as the company's strongest brand besides Jeep. But its future under new ownership by Fiat is unclear; Fiat already seems to have created a new standalone brand for its pick-ups called Ram.

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1997 Dodge Cars

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Dodge News & Reviews

2009 Chevrolet Silverado 1500: Used Car Review
July 7, 2015 
With a 403-hp 6.2-liter V8 and a 21-mpg-hwy XFE fuel-saver, the 2009 Chevrolet Silverado 1500 offers a diverse engine lineup.   Read more
2015 Chrysler 300 vs. 2015 Dodge Charger: What's the Difference?
July 6, 2015 
We're covering all the key differences between Chrysler's full-size sedans: the 300 and the Dodge Charger.   Read more
2015 Dodge Durango vs. 2015 Dodge Journey: What's the Difference?
July 2, 2015 
We're covering all the key differences between Dodge's two SUVs: the Journey and the Durango.   Read more
Read more Dodge news & reviews

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