1997 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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1997 Hyundai Cars

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Hyundai News & Reviews

2017 Honda Clarity: New Car Review
March 29, 2017 
The 2017 Honda Clarity in a novel electric car powered by a hydrogen fuel cell whose only emission is water.   Read more
These Are the Strangest Taxis in the New York Taxi Fleet
March 23, 2017 
I've been given a listing of every single taxi in New York City. These are the strangest.   Read more
The Honda Clarity and Scientific Trickery
March 21, 2017 
The new Honda Clarity is a fuel cell electric car. That means it generates electricity from a chemical reaction between hydrogen and air.   Read more
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