1998 Chrysler Cars

Chrysler

This proud brand has persevered through a difficult history. Founded in 1925 by automotive entrepreneur Walter Chrysler, the company consolidated Chrysler, Dodge and Plymouth brands under a single roof and proceeded to become a survivor of the relentless rationalization of the U.S. auto industry over the next 40 years, eventually settling in as one of the Detroit-based "Big Three." Along the way, it became known for engineering and product innovations such as the first steel-roofed station wagon, in 1941; the first transistorized car radio, in 1955; and the Plymouth Road Runner "economy" muscle car in the mid-Sixties. But new CEO Lee Iacocca had to rescue Chrysler in 1981 by landing federal-government loans. A couple of years later Chrysler pioneered a new vehicle concept, the minivan; regained its financial footing; then went on to acquire American Motors and the Jeep brand in 1987. Yet by 1998, it was ripe for takeover by Daimler-Benz. That arrangement yielded a few good vehicles, such as the new 300 sedan, and a famous revival of Chrysler's Hemi V-8 engine. But the Germans discontinued Plymouth and couldn't figure out how to position the Chrysler brand successfully. The huge marketplace retrenchment of 2009 required Chrysler's second government bailout, and Fiat was awarded a controlling interest in hopes that the Italian automaker could revive Chrysler yet again.

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1998 Chrysler Cars

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Chrysler News & Reviews

2015 Chrysler 300: New Car Review
January 27, 2015 
The 2015 Chrysler 300 is a full-size sedan that places special emphasis on luxury, style and bold design.   Read more
2010 Dodge Challenger: Used Car Review
January 26, 2015 
For 2010, Dodge updated its iconic Challenger with standard stability control and a new 5-speed automatic transmission for the base V6.   Read more
2015 Nissan Sentra: New Car Review
January 26, 2015 
The 2015 Nissan Sentra offers features and comfort few would expect for its low price, plus a big dose of Nissan style.   Read more
Read more Chrysler news & reviews

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