1998 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

Find Toyota Inventory

Find Toyota vehicles for sale
in your area.
Search
Trade In or Sell a Car for a Toyota
Use it to trade or sell your car to a dealer. Make more money when you sell your car privately.

1998 Toyota Cars

Toyota Special Offers


No Toyota incentives are available. Search for local Toyota dealer specials.




Toyota News & Reviews

2014 vs. 2015 Toyota Yaris: What's the Difference?
April 24, 2015 
The Toyota Yaris has been updated for 2015, so we're covering all the differences between the latest model and last year's version.   Read more
2012 Honda Odyssey: Used Car Review
April 24, 2015 
With top safety ratings, room for up to eight people and class-leading fuel efficiency, the top-selling 2012 Honda Odyssey is worth a look.   Read more
2015 Nissan Rogue: 5 Reasons to Buy - Video
April 23, 2015 
The 2015 Nissan Rogue has three rows of seats and gets 33 mpg hwy. Here are five reasons why this Nissan could be your next crossover.   Read more
Read more Toyota news & reviews

Car Buying Guides

Save time and money on your next car purchase with these helpful car buying guides: