1998 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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1998 Toyota Cars

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Toyota News & Reviews

Here Are the 7 Most Expensive Older Japanese Cars For Sale on Autotrader
March 29, 2017 
These older Japanese cars aren't merely used cars: They're pricey, and they're only going up in value.   Read more
2017 Honda Clarity: New Car Review
March 29, 2017 
The 2017 Honda Clarity in a novel electric car powered by a hydrogen fuel cell whose only emission is water.   Read more
2017 Toyota RAV4: New Car Review
March 28, 2017 
The 2017 Toyota RAV4 doesn't really rise above its top competitors, but its well-rounded range of practical attributes remains appealing.   Read more
Read more Toyota news & reviews

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