1998 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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1998 Volkswagen Cars

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Volkswagen News & Reviews

2015 Volkswagen e-Golf: New Car Review
October 1, 2014 
The 2015 Volkswagen e-Golf offers a fully electric take on Volkswagen's popular Golf hatchback.   Read more
6 Family Cars That Stand Out From the Pack
September 23, 2014 
We've listed six new family cars that prove you don't need to blend in on the roads just because you have a family.   Read more
7 Great CPO Convertibles for $25,000
September 22, 2014 
We've listed seven great convertibles that you can get with a certified pre-owned warranty and a budget-friendly price tag under $25,000.   Read more
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