1998 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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1998 Volkswagen Cars

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Volkswagen News & Reviews

2014 Volkswagen Beetle Convertible: 5 Reasons to Buy
July 29, 2014 
Looking for an affordable convertible that?s good all year? The VW Beetle may be the right car for you. Here are 5 Reasons to pick one up.   Read more
2014 Honda Accord vs. 2014 Volkswagen Passat: Which Is Better?
July 29, 2014 
We take an in-depth look to find out which popular midsize sedan, the 2014 Honda Accord or the 2014 Volkswagen Passat, is better.   Read more
2014 vs. 2015 Volkswagen GTI: What's the Difference?
July 28, 2014 
Curious about what's new with Volkswagen's sporty GTI hot hatch? We explain the differences between the 2014 model and the all-new 2015 GTI.   Read more
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