1999 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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1999 Hyundai Cars

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Hyundai News & Reviews

Shopping for a Small SUV? A Midsize Sedan May Be a Better Choice
July 22, 2016 
Small SUV models aren't being as sharply discounted as their midsize-sedan brand mates. It might be time to rethink a sedan.   Read more
2017 Honda Accord Hybrid: First Drive Review
July 21, 2016 
Delivering best-in-segment fuel economy and horsepower, the 2017 Honda Accord Hybrid goes to the head of the hybrid class.   Read more
2016 Hyundai Genesis Coupe: 5 Reasons to Buy - Video
July 20, 2016 
Want performance without paying the big bucks? Check out the 2016 Hyundai Genesis Coupe. We have five reasons this Hyundai is for you.   Read more
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