1999 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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1999 Toyota Cars

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Toyota News & Reviews

2015 Toyota Prius c and Prius v: LA Auto Show
November 21, 2014 
The small Toyota Prius c and family-sized Prius v are showing off some major changes at this year's LA Auto Show.   Read more
2016 Mazda6: LA Auto Show
November 21, 2014 
The 2016 Mazda6 midsize sedan shows off a mid-cycle refresh, with revised looks, quieter cabin and a more pliant ride.   Read more
Scion iM Concept: LA Auto Show
November 20, 2014 
The new Scion iM Concept is a futuristic hatchback that previews the automaker's upcoming stylistic direction.   Read more
Read more Toyota news & reviews

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