2000 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2000 Hyundai Cars

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Hyundai News & Reviews

2017 Chevrolet Traverse: New Car Review
December 5, 2016 
Although it lacks the latest driver-assist and audio systems, the 2017 Chevrolet Traverse still offers plenty for big families on a budget.   Read more
Must-Have Automotive Technology for 2017
December 2, 2016 
We've listed seven of our favorite technology features that you'll find in today's crop of new cars.   Read more
The Toyota Highlander Hybrid Is the Greatest All-Around Car on the Market
November 30, 2016 
This is not an advertisement for Toyota. I just really like the Highlander Hybrid.   Read more
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