2000 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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Volkswagen News & Reviews

2014 BMW i3: New Car Review
January 28, 2015 
The funky 2014 BMW i3 is a new 4-seat electric hatchback with up to 150 miles of range. Here's why it's one of the coolest EVs around.   Read more
Our Favorite Automotive Super Bowl Ads From Years Past
January 28, 2015 
With the Super Bowl rapidly approaching, we took some time to reflect on our favorite Super Bowl car commercials from years past.   Read more
2014 Dodge Dart: Used Car Review
January 28, 2015 
The 2014 Dodge Dart complements its Euro-inspired chassis with wider availability of the torquey and flexible 2.4-liter 4-cylinder engine.   Read more
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