2002 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2002 Toyota Cars

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Toyota News & Reviews

2016 Chevrolet Colorado: 5 Reasons to Buy - Video
July 22, 2016 
Truck shopping can be tough, but the 2016 Chevrolet Colorado is a solid midsize option. Here are five reasons why.   Read more
AAA Reports Not All Gasoline Created Equal
July 22, 2016 
When it comes to engine efficiency and longevity, AAA says the gasoline we use makes a difference.   Read more
Shopping for a Small SUV? A Midsize Sedan May Be a Better Choice
July 22, 2016 
Small SUV models aren't being as sharply discounted as their midsize-sedan brand mates. It might be time to rethink a sedan.   Read more
Read more Toyota news & reviews

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