2002 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2002 Toyota Cars

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Toyota News & Reviews

2014 Ford Escape vs. 2014 Toyota RAV4: Which Is Better?
August 1, 2014 
The 2014 Ford Escape and 2014 Toyota RAV4 are two of the most popular small crossover SUVs in America, but which one is better? We decide.   Read more
Chevy Leads the Way for Stop/Start Technology
July 31, 2014 
Stop/start technology is becoming a mainstream feature, and General Motors is leading the way with the 2015 Chevrolet Malibu.   Read more
2014 Volkswagen Jetta Hybrid: 5 Reasons to Buy
July 31, 2014 
Hybrids are great at racking up the miles on a single tank of gas, but the VW Jetta Hybrid is also fun to drive. Here are 5 Reasons the...   Read more
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