2002 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2002 Volkswagen Cars

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Volkswagen News & Reviews

2015 Kia Soul EV: New Car Review
May 21, 2015 
The 2015 Kia Soul EV has the good looks and smart packaging of the gasoline-powered Soul but with zero emissions.   Read more
2015 Volkswagen Golf SportWagen: New Car Review
May 18, 2015 
The fuel-efficient 2015 Volkswagen Golf SportWagen offers the same goodness as the Golf hatchback in a longer, more versatile body style.   Read more
2015 Infiniti Q60: New Car Review
May 15, 2015 
Though aging well, the 2015 Infiniti Q60 now struggles to compete with newer offerings from the likes of BMW, Cadillac and Lexus.   Read more
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