2002 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2002 Volkswagen Cars

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Volkswagen News & Reviews

Autotrader Find: 1994 Jaguar XJS ... With a Stick Shift
April 27, 2017 
According to the listing, this is just one of 58 examples made for the U.S. market.   Read more
The New Audi RS3 Ticks All of My Boxes
April 27, 2017 
I really want to own one.   Read more
I Tracked My Porsche 911 With 248,000 Miles
April 26, 2017 
Apollo 911 faces its greatest challenge yet -- and finally, an Oversteer writer writes about oversteer.   Read more
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