2002 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2002 Volkswagen Cars

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Volkswagen News & Reviews

10 Must-Shop New and Used Cars for First-Time Buyers
September 17, 2014 
If you're a first-time buyer, finding suitable new or used cars can be a challenge. Check out our 10 favorite rides for first-time buyers.   Read more
2015 MINI Cooper Hardtop: New Car Review
September 11, 2014 
We're reviewing the latest incarnation of MINI's fun-to-drive Cooper hatchback.   Read more
2015 Volkswagen Jetta: First Drive Review
September 11, 2014 
We spent some time behind the wheel of Volkswagen's newly updated 2015 Jetta sedan.   Read more
Read more Volkswagen news & reviews

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