2003 Audi Cars

Audi

Audi has a century-long heritage but emerged only relatively recently as a luxury European brand worthy of mention in the same breath with BMW and Mercedes-Benz. Four independent German automakers joined forces in 1932 to form Auto Union; thus Audi's four-ring logo. The original company was dismantled by the Allies after World War II but soon a new Auto Union was formed, although at first without the Audi brand. Daimler-Benz owned it until 1964, when Volkswagen bought Auto Union -- and the modern Audi brand took shape. It ventured into the upper mid-size car segment and entered the U.S. market by 1969. But the key move for Audi came in 1980 with its new Quattro, a sport coupe that featured all-wheel drive -- the first application of this technology in a high-performance vehicle. The Quattro platform helped Audi gain accolades, sales and market share and presaged later Audi engineering firsts in areas such as continuously variable transmission. U.S. sales tanked in 1989 after media reports of an "unintended acceleration" problem in Audi 5000 models, which actually turned out to be driver error; Audi contemplated leaving the American market. But its new A4 in 1996 helped Audi regain its footing in the U.S. as a pure luxury and performance brand, and now the marque has a complete and robust product lineup in America as in other markets.

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2003 Audi Cars

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Audi News & Reviews

10 Most Anticipated New Cars of 2015
December 24, 2014 
Are you ready for another year of new cars and trucks? We couldn't contain ourselves, so we picked our 10 favorites for 2015. Check 'em out!   Read more
2015 Lexus NX vs. 2015 Audi Q3: Which Is Better?
December 24, 2014 
We're taking a look at two of today's latest luxury SUVs, the Lexus NX and the Audi Q3, to see which is better.   Read more
2015 Porsche Cayenne: New Car Review
December 23, 2014 
For the ultimate in power, performance and prestige, there is no substitute for the 2015 Porsche Cayenne luxury SUV.   Read more
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