2003 Chrysler Cars

Chrysler

This proud brand has persevered through a difficult history. Founded in 1925 by automotive entrepreneur Walter Chrysler, the company consolidated Chrysler, Dodge and Plymouth brands under a single roof and proceeded to become a survivor of the relentless rationalization of the U.S. auto industry over the next 40 years, eventually settling in as one of the Detroit-based "Big Three." Along the way, it became known for engineering and product innovations such as the first steel-roofed station wagon, in 1941; the first transistorized car radio, in 1955; and the Plymouth Road Runner "economy" muscle car in the mid-Sixties. But new CEO Lee Iacocca had to rescue Chrysler in 1981 by landing federal-government loans. A couple of years later Chrysler pioneered a new vehicle concept, the minivan; regained its financial footing; then went on to acquire American Motors and the Jeep brand in 1987. Yet by 1998, it was ripe for takeover by Daimler-Benz. That arrangement yielded a few good vehicles, such as the new 300 sedan, and a famous revival of Chrysler's Hemi V-8 engine. But the Germans discontinued Plymouth and couldn't figure out how to position the Chrysler brand successfully. The huge marketplace retrenchment of 2009 required Chrysler's second government bailout, and Fiat was awarded a controlling interest in hopes that the Italian automaker could revive Chrysler yet again.

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2003 Chrysler Cars

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Chrysler News & Reviews

2015 Dodge Durango vs. 2015 Dodge Journey: What's the Difference?
July 2, 2015 
We're covering all the key differences between Dodge's two SUVs: the Journey and the Durango.   Read more
Can You Get Parts For a Discontinued Car?
July 2, 2015 
If you're thinking about buying a discontinued car, you might be wondering if parts are still available. We have the answer.   Read more
Fiat Chrysler Announces Urgent Recall of Some Jeep and Dodge SUVs
June 30, 2015 
The recall is so urgent that the automaker is taking the unusual step of calling owners to let them know their SUV is affected.   Read more
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