2003 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2003 Hyundai Cars

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Hyundai News & Reviews

2015 Ford Explorer: New Car Review
February 25, 2015 
The 2015 Ford Explorer boasts muscular styling and a high-quality interior with plenty of tech, but is it spacious enough for a large SUV?   Read more
2015 Hyundai Santa Fe: New Car Review
February 24, 2015 
The 2015 Hyundai Santa Fe is a large 3-row crossover with style to spare, lots of standard features and a great warranty.   Read more
2013 Hyundai Santa Fe: Used Car Review
February 24, 2015 
The 2013 Hyundai Santa Fe lineup expands to include a family of crossover SUVs, including 4-cylinder 2-row and V6-powered 3-row models.   Read more
Read more Hyundai news & reviews

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