2003 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2003 Hyundai Cars

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Hyundai News & Reviews

Hyundai Tucson Fuel Cell: Santa Monica AltCar Expo
September 26, 2014 
The Hyundai Tucson Fuel Cell brings hydrogen fuel cell technology to the streets of Southern California. Get the details in our full report.   Read more
2014 Hyundai Elantra vs. 2014 Mazda3: Which Is Better?
September 26, 2014 
We're taking a closer look at two popular compact cars -- the 2014 Hyundai Elantra and the 2014 Mazda3 -- to find out which is better.   Read more
2006-2011 Honda Civic: Everything You Need to Know
September 24, 2014 
We've listed everything that you need to know before buying a used 2006-2011 Honda Civic.   Read more
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