2003 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2003 Volkswagen Cars

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Volkswagen News & Reviews

6 Sporty Cars That Get 34 Miles per Gallon
July 29, 2015 
We've rounded up six sporty cars that get 34 miles per gallon, proving that you don't have to sacrifice fuel economy for driving pleasure.   Read more
2016 Subaru Outback: New Car Review
July 28, 2015 
If every wagon were as good as the 2016 Subaru Outback, we just might see a return to the days when there was a wagon in every driveway.   Read more
7 Best Cars for Car Seats
July 28, 2015 
Sick of trying to fit a car seat in your car and struggling to find the anchors? So are we -- so we've listed the best cars for car seats. ...   Read more
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