2003 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2003 Volkswagen Cars

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Volkswagen News & Reviews

2015 Acura ILX: New Car Review
July 25, 2014 
The 2015 Acura ILX may not be high on buyers' radar screens, but it offers an affordable doorway into the small-luxury-car segment.   Read more
Volkswagen Beetle Dune Concept Confirmed for Production
July 22, 2014 
Volkswagen has officially announced that it will produce the unusual off-road-themed Beetle Dune Concept.   Read more
2015 Mazda MX-5 Miata: New Car Review
July 17, 2014 
The 2015 Mazda MX-5 Miata is the little sports car that delivers a big dose of fun in the sun.   Read more
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