2003 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2003 Volkswagen Cars

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Volkswagen News & Reviews

2015 Scion iQ: New Car Review
March 4, 2015 
The itty-bitty 2015 Scion iQ is Toyota's answer to the smart fortwo, but is it smart enough for American consumers?   Read more
Volkswagen Sport Coupe Concept GTE: Geneva Auto Show
March 3, 2015 
Volkswagen shows off its all-new design language in the 4-door Sport Coupe Concept GTE at this year's Geneva Auto Show.   Read more
2016 Ford Focus RS: Geneva Auto Show
March 3, 2015 
The 2016 Ford Focus RS, aka the ultimate Focus, takes center stage at the 2015 Geneva Auto Show with its amped-up turbo performance.   Read more
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