2004 Acura Cars

Acura

As the pioneer of luxury brands among the Japanese Big Three, Acura carved out a position, but the Honda-owned marque hasn't necessarily protected it well. Honda introduced Acura to the U.S. in 1986 with two primary aims: ensuring it was exporting the highest-value-added vehicles possible under America's "voluntary" restraints; and taking Honda upscale in the crucial U.S. market. Acura's first two models were the Legend, a V-6-powered sedan derived from Honda's reliable Accord platform, and Integra, available as a five-door and three-door hatchback. Acura established enough of a foothold, quickly enough, that Honda considered it a strategic success; within three years, Toyota and Nissan had copy-catted with their own luxury brands. By 1991, Acura introduced the NSX, a midship, V6-powered, rear-wheel-drive sports car -- and the world's first all-aluminum production car. During the Nineties, however, Acura sales lagged as Honda failed to put enough R&D and marketing emphasis on its luxury division. Over the last several years, company leadership has come to understand earlier mistakes and has supplied Acura with unique models that have helped revive the marque, beginning with the TL sedan. The MDX, based on the Honda Odyssey minivan, became a popular three-row crossover. For 2009, Acura introduced all-new TL and TSX models, extending its successful branding departure from Honda.

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2004 Acura Cars

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Acura News & Reviews

2017 Honda Clarity: New Car Review
March 29, 2017 
The 2017 Honda Clarity in a novel electric car powered by a hydrogen fuel cell whose only emission is water.   Read more
Was It a Mistake to Buy the Cheapest Acura NSX in the United States?
March 29, 2017 
I've finally finished all the repairs on my "cheap" NSX -- and here's how much they cost me.   Read more
Early Japanese Luxury SUVs Make Really Good, Cheap Used Cars
March 27, 2017 
Looking for a good cheap used car? You might be surprised to find it in an early Japanese luxury SUV.   Read more
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