2004 BMW Cars


The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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2004 BMW Cars

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BMW News & Reviews

The Pontiac G6 Had a Retractable Hardtop -- Just Like Mercedes and BMW!
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With refreshed styling, a new supercharged V6 and a hybrid model, the 2013 Audi Q5 combines AWD and sporty driving with SUV versatility.   Read more
4,500-Pound Audi Q7 Adds 2.0-Liter Turbo 4-Cylinder Engine Option
October 20, 2016 
As if you needed any more proof that the turbocharged-engine craze has us in its mpg-obsessed tentacles.   Read more
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