2004 Chrysler Cars

Chrysler

This proud brand has persevered through a difficult history. Founded in 1925 by automotive entrepreneur Walter Chrysler, the company consolidated Chrysler, Dodge and Plymouth brands under a single roof and proceeded to become a survivor of the relentless rationalization of the U.S. auto industry over the next 40 years, eventually settling in as one of the Detroit-based "Big Three." Along the way, it became known for engineering and product innovations such as the first steel-roofed station wagon, in 1941; the first transistorized car radio, in 1955; and the Plymouth Road Runner "economy" muscle car in the mid-Sixties. But new CEO Lee Iacocca had to rescue Chrysler in 1981 by landing federal-government loans. A couple of years later Chrysler pioneered a new vehicle concept, the minivan; regained its financial footing; then went on to acquire American Motors and the Jeep brand in 1987. Yet by 1998, it was ripe for takeover by Daimler-Benz. That arrangement yielded a few good vehicles, such as the new 300 sedan, and a famous revival of Chrysler's Hemi V-8 engine. But the Germans discontinued Plymouth and couldn't figure out how to position the Chrysler brand successfully. The huge marketplace retrenchment of 2009 required Chrysler's second government bailout, and Fiat was awarded a controlling interest in hopes that the Italian automaker could revive Chrysler yet again.

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2004 Chrysler Cars

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Chrysler News & Reviews

These Are the Most Made-in-America Cars You Can Buy
June 24, 2016 
Want to buy the most made-in-America car you can? You might be surprised what cars top the list.   Read more
2016 Acura TLX: New Car Review
June 22, 2016 
The 2016 Acura TLX replaces the TSX and TL, but can it reignite the public's perception of Acura as a builder of performance sedans?   Read more
New J.D. Power Initial Quality Study Shows Major Improvement for All Brands
June 22, 2016 
J.D. Power says most automakers are building the highest-quality products the firm has ever seen.   Read more
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