2004 Jeep Cars

Jeep

One of the most beloved and durable brands in U.S. automotive history, Jeep is the father of the modern SUV and remains a crown jewel in Fiat's purchase of Chrysler LLC. When the U.S. Army sought a "light reconnaissance vehicle" to replace its motorcycle in 1940, Willys-Overland won a three-way competition and produced the MA, and later the MB. It's unclear why the rugged four-wheel-drive vehicle quickly became known as the "Jeep"; one theory is that it came from the slurring of the letters "GP," the military abbreviation for General Purpose. In any event, Jeep became ubiquitous at the European front and helped win World War II. After the war, Willys produced civilian Jeeps, and then the brand had a succession of owners. Jeep remained largely a niche line with American consumers until Chrysler bought it in 1987 shortly after the mainstay Jeep CJ-7 was replaced with the Wrangler. Soon, Chrysler broadened the Jeep franchise with a variety of larger models, still emphasizing their off-road capabilities. But one, Jeep Grand Cherokee, represented the vanguard of the modern SUV when it became popular with older and more upscale consumers in the Eighties. Since then, Jeep has remained synonymous with the ever-proliferating SUV market, but the Spartan Wrangler remains its signature model.

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2004 Jeep Cars

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Jeep News & Reviews

2016 GMC Terrain: New York Auto Show
April 1, 2015 
The 2016 GMC Terrain has spruced-up styling, interior upgrades and a wider availability of electronic safety features.   Read more
2015 Jeep Renegade: New Car Review
March 31, 2015 
The 2015 Jeep Renegade is a compact crossover with real off-road capability, and it looks good, too. Could this Jeep become a best seller?   Read more
2015 Jeep Cherokee: New Car Review
March 26, 2015 
The 2015 Jeep Cherokee is a sleek crossover with a 9-speed automatic and tech to spare, but is it tough enough to satisfy diehard Jeep...   Read more
Read more Jeep news & reviews

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