2004 Toyota Cars


Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2004 Toyota Cars

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Toyota News & Reviews

2015 Kia Sedona: Fuel Economy
October 5, 2015 
Minivans aren't typically fuel sippers, but our 2015 Kia Sedona is very close to Environmental Protection Agency estimates.   Read more
2015 Ford Edge Sport: Real World Review
October 5, 2015 
We spent a week driving the athletic new Sport version of the all-new 2015 Ford Edge, and we were impressed.   Read more
2015 Toyota RAV4: 5 Reasons to Buy - Video
October 2, 2015 
Buying a compact crossover? We have five strong reasons why the ever-popular 2015 Toyota RAV4 should be a candidate.   Read more
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