2007 BMW Cars

BMW

The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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2007 BMW Cars

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BMW News & Reviews

Mercedes-AMG GT Roadster and GLC43 Coupe: Paris Auto Show
September 30, 2016 
Mercedes showed off a drop-top version of the AMG GT at this year's Paris Auto Show, along with a sporty AMG version of its GLC Coupe SUV.   Read more
BMW X2 Concept: Paris Auto Show
September 30, 2016 
The BMW X2 Concept comes to the 2016 Paris Auto Show with a strong hint of production-readiness about it.   Read more
2018 Audi Q5 and 2018 Audi A5/S5 Sportback: Paris Auto Show
September 30, 2016 
The 2018 Audi Q5 crossover and 2018 Audi A5/S5 Sportback are different forms of automotive goodness, but they share the same base.   Read more
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