2007 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2007 Toyota Cars

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Toyota News & Reviews

Tow Ratings of New Trucks: Comparing Apples to Oranges
July 22, 2014 
In an effort to secure bragging rights, makers of new trucks each use their own process to determine maximum towing numbers. Buyer beware.   Read more
2015 Nissan Leaf: New Car Review
July 22, 2014 
The affordable 2015 Nissan Leaf electric car uses no gas, emits no pollution and has a range of over 80 miles.   Read more
Trend Watch: Adaptive Cruise Control
July 22, 2014 
We explain why adaptive cruise control is worth taking for a spin.   Read more
Read more Toyota news & reviews

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