2007 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2007 Volkswagen Cars

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Volkswagen News & Reviews

Volkswagen New Midsize Coupe concept: Beijing Auto Show
April 23, 2014 
Don't let its name fool you: The Volkswagen New Midsize Coupe Concept is a boldly styled sport sedan.   Read more
Cadillac Tops Automakers for Customer Satisfaction with Dealer Service
April 23, 2014 
A new J.D. Power study says Cadillac shoppers are the most satisfied with the service experience of their dealers.   Read more
Volkswagen Golf R 400 Concept: Beijing Auto Show
April 22, 2014 
With a monstrous engine and all-wheel drive, the Volkswagen Golf R 400 Concept is the ultimate hot hatchback.   Read more
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