2008 BMW Cars

BMW

The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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2008 BMW Cars

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BMW News & Reviews

2016 Mercedes-Maybach S600: First Drive Review
January 21, 2015 
The 2014 Mercedes-Benz S550 ups the luxury ante with trick engineering and innovative features.   Read more
2015 Audi S3: New Car Review
January 20, 2015 
The 2015 Audi S3 promises sports-car performance in a tidy sedan wrapper, with premium trimmings to boot. Does this 292-hp athlete deliver?   Read more
2015 BMW X4 xDrive35i: Real World Review
January 19, 2015 
The all-new 2015 BMW X4 xDrive35i boasts 300 hp and a coupe-style fastback roofline, but is it worth the extra coin over an X3 xDrive35i?   Read more
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