2008 Hyundai Cars


More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2008 Hyundai Cars

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Hyundai News & Reviews

2016 Hyundai Tucson vs. 2015 Honda CR-V: Which is Better?
October 2, 2015 
We're comparing two of the latest and most popular compact crossovers -- the Honda CR-V and Hyundai Tucson -- to find out which is better.   Read more
2016 Hyundai Tucson vs. 2015 Hyundai Santa Fe Sport: What's the Difference?
October 1, 2015 
We're taking a look at the key differences between two popular Hyundai crossovers: the Tucson and the Santa Fe Sport.   Read more
7 Great CPO Coupes for Drivers on a Budget
September 30, 2015 
We've rounded up seven excellent coupes that boast affordable pricing and a manufacturer-backed warranty.   Read more
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