2008 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2008 Hyundai Cars

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Hyundai News & Reviews

2015 Geneva Auto Show: Preview
February 27, 2015 
The 2015 Geneva Auto Show tells us what's going on with European car makers, while Japan and Korea add to the mix.   Read more
2015 Lexus ES: New Car Review
February 27, 2015 
Offered with both conventional and hybrid powertrains, the smooth, quiet 2015 Lexus ES remains a top pick for luxury, reliability and value.   Read more
2015 Ford Explorer: New Car Review
February 25, 2015 
The 2015 Ford Explorer boasts muscular styling and a high-quality interior with plenty of tech, but is it spacious enough for a large SUV?   Read more
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