2008 Volkswagen Cars


Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2008 Volkswagen Cars

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Volkswagen News & Reviews

2016 Range Rover TD6 and Range Rover Sport TD6: First Drive Review
October 9, 2015 
We had a chance to check out the new diesel-powered 2016 Range Rover TD6 and Range Rover Sport TD6 in Spain.   Read more
Automotive 'Walking Dead': Our Favorite Resurrected Models
October 9, 2015 
You don't have to spend a fortune for a V8-powered luxury car, as our latest list shows.   Read more
2016 MINI Cooper Hardtop: New Car Review
October 6, 2015 
Although the sporty MINI Cooper continues to grow, it's still as fun -- and as practical -- as ever.   Read more
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