2009 Hyundai Cars


More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2009 Hyundai Cars

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Hyundai News & Reviews

6 Used Cars With a Lot of Gadgets For Under $15,000
October 7, 2015 
Our latest list proves that you can get a high-tech used car for less than $15,000.   Read more
7 Great CPO Luxury Cars With V8 Power
October 6, 2015 
You don't have to spend a fortune for a V8-powered luxury car, as our latest list shows.   Read more
2015 Ford Edge Sport: Real World Review
October 5, 2015 
We spent a week driving the athletic new Sport version of the all-new 2015 Ford Edge, and we were impressed.   Read more
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