2009 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2009 Volkswagen Cars

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Volkswagen News & Reviews

2015 2014 vs. 2015 Volkswagen Golf: What's the Difference?Golf vs. 2015 Ford Focus: Which Is Better?
March 24, 2015 
The 2014 and 2015 Volkswagen Golf look a lot alike, so what makes them different? We have the answers.   Read more
2015 Volkswagen Golf SportWagen: First Drive Review
March 20, 2015 
With its sport-sedan bones, the 2015 Volkswagen Golf SportWagen offers room for growing families and an engaging driving experience.   Read more
2015 Lexus RX: New Car Review
March 20, 2015 
Offered in base or hybrid trim with V6 power, the 2015 Lexus RX luxury crossover SUV is a top seller, but is it too boring for its own good?   Read more
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