2010 Acura Cars


As the pioneer of luxury brands among the Japanese Big Three, Acura carved out a position, but the Honda-owned marque hasn't necessarily protected it well. Honda introduced Acura to the U.S. in 1986 with two primary aims: ensuring it was exporting the highest-value-added vehicles possible under America's "voluntary" restraints; and taking Honda upscale in the crucial U.S. market. Acura's first two models were the Legend, a V-6-powered sedan derived from Honda's reliable Accord platform, and Integra, available as a five-door and three-door hatchback. Acura established enough of a foothold, quickly enough, that Honda considered it a strategic success; within three years, Toyota and Nissan had copy-catted with their own luxury brands. By 1991, Acura introduced the NSX, a midship, V6-powered, rear-wheel-drive sports car -- and the world's first all-aluminum production car. During the Nineties, however, Acura sales lagged as Honda failed to put enough R&D and marketing emphasis on its luxury division. Over the last several years, company leadership has come to understand earlier mistakes and has supplied Acura with unique models that have helped revive the marque, beginning with the TL sedan. The MDX, based on the Honda Odyssey minivan, became a popular three-row crossover. For 2009, Acura introduced all-new TL and TSX models, extending its successful branding departure from Honda.

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2010 Acura Cars

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Acura News & Reviews

2017 Acura MDX: New Car Review
October 26, 2016 
The 2017 Acura MDX provides the latest in luxury, technology and safety while maintaining a reputation for reliability and resale value.   Read more
2015 Lexus RX 350: Used Car Review
October 25, 2016 
Why pay full price for a new SUV when you can get the same level of luxury and technology in a used 2015 Lexus RX 350?   Read more
The Acura EL Was a Luxurious Honda Civic for Canadians
October 24, 2016 
While Americans were busy buying the Honda Civic, Canadians were buying a luxury Honda Civic.   Read more
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