2010 BMW Cars

BMW

The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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2010 BMW Cars

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BMW News & Reviews

2015 BMW M6: New Car Review
February 26, 2015 
Offered as a coupe or convertible, the 2015 BMW M6 packs a 560-hp twin-turbo V8, but is it too big and heavy for a proper performance car?   Read more
2015 BMW 7 Series: New Car Review
February 25, 2015 
The 2015 BMW 7 Series isn't the newest executive-class sedan, but BMW has kept it fresh with many updates, including a diesel motor.   Read more
2015 Audi RS 5: New Car Review
February 24, 2015 
The stunning 2015 Audi RS 5 is Audi's answer to the BMW M4 and Mercedes-Benz C63 AMG, but is a 450-hp V8 engine enough in such fast company?   Read more
Read more BMW news & reviews

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