2010 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2010 Hyundai Cars

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Hyundai News & Reviews

2013 Honda Accord: Used Car Review
October 20, 2014 
It may not be the most daring car on the market, but as used cars go, you won't find a better bet than the Honda Accord.   Read more
2015 Toyota Highlander: New Car Review
October 20, 2014 
The 2015 Toyota Highlander is a 3-row crossover with 4-cylinder, V6 or hybrid power. Is it the class leader? Find out in our review.   Read more
2015 Toyota Corolla: New Car Review
October 17, 2014 
The 2015 Toyota Corolla remains a top choice for shoppers interested in a reliable, roomy compact car.   Read more
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