2010 Lexus Cars

Lexus

Mirroring the predominance of its parent company in the mainstream market, Lexus has become the most successful and biggest-selling of the three Japanese luxury brands in the U.S. Toyota managed to carve Lexus into a marque whose original slogan, "The Relentless Pursuit of Perfection," still provides an ideal and a mission that is both appreciated by and credible to American consumers. When Lexus launched in 1989, the first vehicle was the LS 400 sedan, which importantly shared no major elements with previous Toyota vehicles. It established the brand's continuing reputation for the market's best balance of quiet, ergonomics, engine performance, manufacturing quality and overall value. By 1991, Lexus was the top-selling luxury import in the U.S., and J.D. Power & Associates was ratifying its status with the highest marks in its survey of initial quality. Lexus launched the GS line in 1993. In 1998, Lexus introduced what arguably became its most ground-breaking vehicle: the RX 300 crossover. RX established a sleek styling template and overall platform dimensions and characteristics that would hugely influence generations of competitors. Lexus produced the first production hybrid luxury SUV, the RX 400h, in 2005. Dubiously flush with success, Lexus also launched the hybrid LS 600h recently, at a sticker price of more than $100,000.

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2010 Lexus Cars

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Lexus News & Reviews

Why Are So Many Rental Car Companies Offering Exotic Cars?
September 23, 2016 
Today's Ask Doug: Virtually every rental car company now offers an exotic car or 10. Why?   Read more
2017 Audi A4 Adds Manual-Transmission, All-Wheel-Drive Variant
September 23, 2016 
You'll soon be able to get the 2017 Audi A4 with a stick shift and all-wheel drive, unlike all of its rivals.   Read more
2017 Mercedes-Benz C300 Coupe: New Car Review
September 23, 2016 
The 2017 Mercedes-Benz C300 Coupe is smart, sophisticated, sleek and (kind of) speedy.   Read more
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