2010 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2010 Toyota Cars

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Toyota News & Reviews

7 Great CPO Cars You Can Get for Less Than $15,000
November 26, 2014 
Looking for a reliable used car? We've listed seven excellent certified pre-owned cars you can buy today for around $15,000 or less.   Read more
2015 Toyota Corolla vs. 2015 Ford Focus: Which is Better?
November 25, 2014 
We're comparing two of today's most popular compact cars -- the Ford Focus and Toyota Corolla -- to see which is better.   Read more
2010 Ford F-150: Used Car Review
November 25, 2014 
The 2010 Ford F-150 is nine pickups in one, covering everything from common work truck to luxurious family hauler.   Read more
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