2010 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2010 Volkswagen Cars

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Volkswagen News & Reviews

2014 Volkswagen Tiguan: Real World Review
August 25, 2014 
We spent a week behind the wheel of the compact 2014 Volkswagen Tiguan SUV, and we highlighted some of our main impressions.   Read more
7 Must-Shop Cars for Dog Lovers
August 24, 2014 
There's no question that some vehicles are better than others when it comes to taking your dog along. Here's the list of our top seven.   Read more
2014 Toyota Corolla vs. 2014 Volkswagen Jetta: Which Is Better?
August 19, 2014 
If you're interested in a compact sedan, check out our in-depth comparison of the Toyota Corolla and Volkswagen Jetta.   Read more
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