2010 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2010 Volkswagen Cars

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Volkswagen News & Reviews

10 Must Test Drive Cars for 2014
April 15, 2014 
If you're shopping for a new car, check out AutoTrader.com's 10 Must Test Drive Cars for 2014. It's a great way to find your next car.   Read more
8 Cheapest Hybrids
April 9, 2014 
If you're disappointed by the price of fuel-efficient vehicles, our latest list will point you in the direction of some bargain hybrids.   Read more
2014 Denver Auto Show in the Spotlight
April 8, 2014 
The 2014 Denver Auto Show brings new metal and new technologies to the Mile-High City.   Read more
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