2011 Audi Cars

Audi

Audi has a century-long heritage but emerged only relatively recently as a luxury European brand worthy of mention in the same breath with BMW and Mercedes-Benz. Four independent German automakers joined forces in 1932 to form Auto Union; thus Audi's four-ring logo. The original company was dismantled by the Allies after World War II but soon a new Auto Union was formed, although at first without the Audi brand. Daimler-Benz owned it until 1964, when Volkswagen bought Auto Union -- and the modern Audi brand took shape. It ventured into the upper mid-size car segment and entered the U.S. market by 1969. But the key move for Audi came in 1980 with its new Quattro, a sport coupe that featured all-wheel drive -- the first application of this technology in a high-performance vehicle. The Quattro platform helped Audi gain accolades, sales and market share and presaged later Audi engineering firsts in areas such as continuously variable transmission. U.S. sales tanked in 1989 after media reports of an "unintended acceleration" problem in Audi 5000 models, which actually turned out to be driver error; Audi contemplated leaving the American market. But its new A4 in 1996 helped Audi regain its footing in the U.S. as a pure luxury and performance brand, and now the marque has a complete and robust product lineup in America as in other markets.

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2011 Audi Cars

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Audi News & Reviews

2016 Lincoln MKZ: New Car Review
July 23, 2015 
The 2016 Lincoln MKZ offers a smooth ride, a luxurious interior and even a hybrid option, all at a price that may surprise you.   Read more
2015 Mercedes-Benz S-Class vs. 2015 Audi A8: Which Is Better?
July 22, 2015 
We're comparing two of today's top full-size luxury sedans -- the Mercedes S-Class and the Audi A8 -- to find out exactly which is better.   Read more
2015 Kia K900: Rock 'n' Roll Road Trip - Wrap-Up
July 22, 2015 
I drove the 2015 Kia K900 400 miles to end my 3-day musical journey with U2 in the Windy City.   Read more
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