2011 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2011 Hyundai Cars

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Hyundai News & Reviews

2015 Chevrolet Sonic: New Car Review
September 16, 2014 
The 2015 Chevrolet Sonic is an attractive subcompact car with a lot of personality.   Read more
2013 Hyundai Santa Fe Sport: Odds and Ends
September 15, 2014 
After nearly a year with our 2013 Hyundai Santa Fe Sport, we're still noticing items we like -- and don't like -- about the small crossover.   Read more
2014 Honda Civic vs. 2014 Mazda3: Which Is Better?
September 15, 2014 
We've taken a close look at two of today's most popular compact cars -- the Honda Civic and Mazda3 -- to find out which is better.   Read more
Read more Hyundai news & reviews

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