2011 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2011 Hyundai Cars

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Hyundai News & Reviews

The 8 Best CPO Warranties
October 29, 2014 
Not all CPO warranties are created equal, so we took a look to see which ones are the best.   Read more
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October 28, 2014 
The Infiniti Q70 for 2015 offers bold styling, impressive power and a unique sense of style and luxury.   Read more
2015 Audi A8: New Car Review
October 26, 2014 
The 2015 Audi A8 is powerful, classy and fun to drive, but is it good enough to woo BMW, Benz and Lexus loyalists? Find out in our review.   Read more
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