2011 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2011 Toyota Cars

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Toyota News & Reviews

Our Favorite Automotive Super Bowl Ads From Years Past
January 28, 2015 
With the Super Bowl rapidly approaching, we took some time to reflect on our favorite Super Bowl car commercials from years past.   Read more
2015 Chevrolet Spark vs. 2015 Chevrolet Sonic: What's the Difference?
January 28, 2015 
Curious about the differences between Chevrolet's Spark and Sonic subcompacts? We've covered all the key distinctions.   Read more
2015 Toyota Avalon vs. 2015 Chevrolet Impala: Which Is Better?
January 27, 2015 
We're taking a look at two popular full-size sedans, the Toyota Avalon and the Chevrolet Impala, to find out which is better.   Read more
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