2012 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2012 Toyota Cars

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Toyota News & Reviews

2012 Nissan Frontier: Used Car Review
June 29, 2016 
The 2012 Nissan Frontier is a tough and capable small pickup with models ranging from inexpensive errand runners to rugged off-road champs.   Read more
Made in America: 9 Cars and Trucks Built in the U.S.
June 28, 2016 
For many, buying "American-made" is an important factor in their car-buying decision.   Read more
2005-2010 Jeep Grand Cherokee vs. 2003-2009 Toyota 4Runner: Which Is Better?
June 28, 2016 
We're comparing two popular used midsize SUVs: the 2005-2010 Jeep Grand Cherokee and the 2003-2009 Toyota 4Runner.   Read more
Read more Toyota news & reviews

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