2012 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2012 Volkswagen Cars

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Volkswagen News & Reviews

6 Great CPO Luxury SUVs Under $30,000
May 13, 2016 
Think you can't get a luxury SUV on a $30,000 budget? Our latest list proves you should think again.   Read more
2016 Volkswagen CC: New Car Review
May 12, 2016 
The 2016 Volkswagen CC is the perfect example of how a midsize sedan can be chic and stylish.   Read more
2016 Volkswagen Eos: New Car Review
May 11, 2016 
The 2016 Volkswagen Eos is your last chance to acquire the German automaker's compact convertible now that production has ended.   Read more
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