2013 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2013 Hyundai Cars

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Hyundai News & Reviews

6 Great CPO Family Sedans Under $20,000
April 28, 2016 
Are you interested in a budget-priced family sedan? We've listed six excellent certified pre-owned models you can get for $20,000 or less.   Read more
2016 Nissan Maxima: New Car Review
April 26, 2016 
The 2016 Nissan Maxima expands on the 4-door sports car theme with dramatic new advances in styling, luxury and performance.   Read more
Buying a Car: What's the Average Extra Cost of Getting a Hybrid?
April 22, 2016 
Thinking about buying a hybrid car? Here's the premium you should expect to pay over a traditional gas-powered model.   Read more
Read more Hyundai news & reviews

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