2013 Hyundai Cars

Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2013 Hyundai Cars

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Hyundai News & Reviews

2015 Kia Sorento: New Car Review
July 23, 2014 
The 2015 Kia Sorento may look unassuming, but its impressive power, interior accommodations and features make a bold statement.   Read more
Worth a Second Look: SUVs That Are Better Than Before
July 23, 2014 
We've listed our favorite new SUVs that are far better than their predecessors and deserve a second look.   Read more
Trend Watch: Adaptive Cruise Control
July 22, 2014 
We explain why adaptive cruise control is worth taking for a spin.   Read more
Read more Hyundai news & reviews

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