2013 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2013 Volkswagen Cars

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Volkswagen News & Reviews

2016 Volvo V60 Cross Country: New Car Review
June 20, 2016 
The 2016 Volvo V60 Cross Country blurs the lines between premium compact wagon and all-wheel-drive crossover.   Read more
2016 Volvo XC70: New Car Review
June 16, 2016 
A large wagon with crossover abilities, the 2016 Volvo XC70 turns comfort into an art form.   Read more
2016 Mercedes-Benz B-Class: New Car Review
June 8, 2016 
The 2016 Mercedes-Benz B-Class Electric Drive battery-powered premium compact car changes its name to the B250e.   Read more
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