2014 Hyundai Cars


More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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2014 Hyundai Cars

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Hyundai News & Reviews

2017 Kia Sportage: 6 Ways It's a Great SUV for a Young Couple
October 21, 2016 
The 2017 Kia Sportage is a great SUV choice for a young couple. Here are six reasons why.   Read more
What Is This Car a Reader Saw in Nicaragua?
October 21, 2016 
Today, we have an Oversteer mystery! Does anyone have any idea what this vehicle is?   Read more
The Tesla Model S Is Absolutely Not the Best-Selling Luxury Sedan in America
October 20, 2016 
The Tesla Model S sells well, and it's a luxurious sedan, but it's not the best-selling luxury sedan in America.   Read more
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