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2014 Toyota Cars

Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2014 Toyota Cars

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Toyota News & Reviews

2015 Volkswagen Jetta: New York Auto Show
April 18, 2014 
The 2015 Volkswagen Jetta touches down at the 2014 New York Auto Show with revised looks and new equipment.   Read more
2015 Subaru Outback: New York Auto Show
April 17, 2014 
The popular Subaru Outback receives more room, better gas mileage and an entirely new look for the 2015 model year.   Read more
2015 Toyota Camry: New York Auto Show
April 16, 2014 
The Toyota Camry is heavily updated in order to remain competitive in the crowded midsize-sedan segment.   Read more
Read more Toyota news & reviews

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