2014 Volkswagen Cars

Volkswagen

Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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2014 Volkswagen Cars

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Volkswagen News & Reviews

6 High-Tech Features You Can Get in a Compact Car
May 5, 2015 
Compact cars are getting more advanced. You might be surprised to discover that you can get these six gadgets in a new compact car.   Read more
6 Great Hatchbacks for $25,000 or Less
May 1, 2015 
We've rounded up our six favorite new and certified pre-owned hatchbacks that you can buy today for $25,000 or less.   Read more
2014 vs. 2015 Volkswagen Jetta: What's the Difference?
April 29, 2015 
We've rounded up all the changes that separate the 2014 Volkswagen Jetta from the updated 2015 model.   Read more
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